It is an animatronic made to resemble a bear. It has white 'fur' and has a pink/light purple snout, stomach and shoulders. On its right hand, it seems to have a constantly waving Bonnie puppet that seems to resemble Toy Bonnie. Freddy has a black bowtie and top hat, along with two black buttons on its stomach. It has a large speaker like object on it's chest. It has two black eyebrows, and holds a microphone in its left hand. It has blue eyes and purple cheeks.
In the FNAF:SL trailer, it was shown that it holds a microphone like Baby's, although they have a different color.
During the trailer you can notice its Top hat seems to be on a pole, going up and down at times.
Freddy appears twice in the game, Once when you are rebooting the systems, and twice when repairing him.